This brief was a logo design for a copywriter who wanted to present himself as someone having lots of ideas and plenty of vision - as if you were up in the tree canopy and could see for miles.
The challenge for me was to fit a long name within the correct part of the tree to convey the idea. It was a bit of a challenge to get it looking right due to the tricky composition but one that we think works brilliantly!
The challenge for me was to fit a long name within the correct part of the tree to convey the idea. It was a bit of a challenge to get it looking right due to the tricky composition but one that we think works brilliantly!
I then created stationery and website designs to compliment the logo.
