Why Side of the Hill?
It is understood that my surname 'Fecitt', which is an old Lancashire name,
means 'colours on the side of the hill'. 
If you're up on a hill you can see all that is laid out below you and get a good picture of where you need to go and what you need to do. I always try and get a wider picture of my clients, their place in the market and their brief before I start any creative work. Not only does it ensure we get the brief right for the client but it helps to spot any opportunities where we might change direction slightly in order to be more impactful and make the ideas work harder.

My background
My background is in marketing and print design, working in large B2C marketing agencies on clients such as The Guardian, various Masterfoods chocolate brands. There I learned about the importance of branding and how it isn't just about a brandmark, it's about an overall picture of the brand, including the kind of imagery you use, the tone of voice in all communications and how you utilise all those elements to make every piece of artwork feel like it comes from the same family.
When I decided to go freelance in 2009 I wanted to take that 'big brand thinking' and use it to help any small businesses that needed design work, offering them the opportunity to have great design and the same branding ethos that helps bring all elements together.
I have moved more into digital design since then, developing my skills and knowledge in front-end design for websites, emails and mobile apps directly for individual clients as well as part of a team within an agency environment. Having built several small sites myself, I have some knowledge of HTML programming which I have found extremely beneficial when creating larger scale front-end designs.
I still love the buzz of working in larger agencies. Within these I can be part of a bigger team, creating larger scale projects and keeping up to date with the latest tech, marketing and design trends.

What about me?!
I love the outdoors, although only in the sunshine – I’m not a huge fan of the wind or rain! I’ve done a few extreme sports in my time, including parasailing, skydiving, abseiling down a gorge and trekking through a Thai jungle.
I have always enjoyed keeping fit, I’ve been a member of several gyms in the past but I absolutely love a Body Combat class! As a fairly non-confrontational person, in a combat class I can punch and kick as hard as I can, relieving stress and feeling strong and powerful! I have recently begun Kangoo classes too. In these classes you wear big bouncy boots and it makes you feel AMAZING!
I have 3 children, a 15 year old boy and 7 year old twins. They are all wonderfully entertaining but going from having one child to three was certainly a challenge like no other! Mentally and physically challenging, it has certainly made me stronger as a person. I’m more able to prioritise, work out what’s important and what can be left. Standards have been lowered in terms of housework but hey, I’m not a magician and I’m much better at knowing my limits and when I’ve reached them. I’m also really good at tuning out background noise!  
I also love to keep alive the raw creative spirit that got me into this profession by drawing beautiful, detailed mandala or entangle designs. You can see more of these under the ‘Canvas Art’ heading. I’ve recently started selling my work which I’m really excited about!