A brief within agency 'Dialogue 141'. To promote The Guardian's new supplement on Architecture using posters and other instore Point-of-sale items.
The challenge was to use images of the buildings included in the supplements but we were unable to get image licenses for all of them and so we had to come up with another way of showing them.
I came up with the solution of creating graphic style drawings of each building in The Guardian's core colours. We were then able to group them together in the same visual.
This then led the way for creating subsequent promotions in this graphical style.
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