The brief was to design a 48 sheet billboard poster promoting this commercial insurance company as a service that can insure almost any type of business. We chose to use a chameleon as a creature that not only creates incredible standout at a busy junction, but is a creature that can blend in with any background, representing the insurance products that are flexible enough to provide the right cover for any individual business.
​​​​​​​The trick was to find an image that showed a chameleon blending with his background without disappearing so much that he isn't seen!
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