The brief was to design a 48 sheet billboard poster promoting this commercial insurance company as a service that can insure almost any type of business. We chose to use a chameleon as a creature that not only creates incredible standout at a busy junction, but is a creature that can blend in with any background, representing the insurance products that are flexible enough to provide the right cover for any individual business.
The trick was to find an image that showed a chameleon blending with his background without disappearing so much that he isn't seen!
