To create a new brand and design a website for Excess4Less, an insurance product that you buy as an extra in order to reduce your excess payments on any insurance policy and save you money.
It needed to appeal mainly to savvy small business owners with commercial vehicles.
The design needed to compete with larger insurance companies, whilst, as a new brand it needed to look professional and trustworthy. I created scenes and icons relating to each insurance product to give a bright and colourful feel to insurance products whilst keeping it clean, simple and easy to navigate.
