Jackie Fecitt
Freelance Designer

Current Status
Freelancing within design and marketing agencies, both B2B and B2C. Also providing print and digital design services directly to small and medium businesses under my own business name ‘Side of the Hill’.
Background
16 years of print based marketing campaigns for many FMCG products with creative experience that crossed many different channels. Conceptualising completely integrated campaigns using...
• Press • Outdoor media • Direct marketing • Instore POS
• Trade comms • On-pack promotions • New product launches • Sampling events
Awards
The Guardian ‘Electric Van’ : Short listed for MCCA ‘Best Art Direction for Ambient Media’ 2009.
Tetley ‘T’ of Life Ice Tea : Won ‘141 Worldwide’ inter-company award for Best Art Direction 2006.

Work History
March 2009 - Present: Freelancing / Consulting

Agency Freelance work:
Includes Omobono www.omobono.com

I have spent a lot of time in this award winning Cambridge based B2B digital design agency since 2010. I have most recently been solely trusted with designing a large scale mobile app which is currently in the development and testing stages. The design process included creating interesting ways of showing data collated from the user’s journey through the app, as well as fun and intuitive wizards educating them in the shortcuts created for ease of use in moving through parts of the app. I now have knowledge of standard practices in app development such as ensuring touchable links are large enough and creating a design that is fluid enough to work across multiple devices.
Other work in Omobono has involved creating web pages, for their main client Accenture, to fit within their existing site. I have also designed reports, brochures and storyboards for short videos for their recruitment department.

Consultancy work:
Under my business name ‘Side of the Hill’ I have been building relationships with individual clients since 2009. I develop brand identities, corporate styles, websites and marketing material for many small businesses. Working with them to ascertain their requirements I have designed and artworked a wide variety of marketing literature including enabling them to promote and grow their business. 

2015-2017
Event Management Projects
As part of an event management team I help organise and run 'The 48 Group Club’s Chinese New Year Dinner'. This is an annual large high-end networking event promoting trade relations between China and the UK. Held at The Dorchester in London each year it’s attended by many MP’s, dignitaries and selected staff from multinational corporations. 

May 2005 - March 2009: Senior Art Director
141 Worldwide/Ogilvy Action, 121-141 Westbourne Terrace, W2

Within a large creative department I worked with a copywriter on several accounts and was Brand Guardian on the Mars and Guardian Newspaper accounts, ensuring that any work created within our team followed brand and design guidelines.
Clients Included: The Guardian, Mars UK (Twix, Planets, Maltesers), Coral, Fage, The Dogs Trust.

April 2000 - May 2005: Senior Art Director
Tarantula, Inigo Place, Covent Garden, WC2E

Selected to join and grow the Creative Department in a new start-up agency. Initially in a department of only two, I played a key role in growing and developing the client list. Varied and hands-on role, managing workloads, freelancers, artworkers and pitching as well as building relationships with clients.
Clients Included: Benecol, Coral, Quorn, Tetley, Post Office, Coca Cola, Kimberley Clark, Bauer Publishing, Kraft Jacobs Suchard (Terry’s Chocolate Orange, Philadelphia).

August 1998 - April 2000: Art Director
Dynamo Marketing, Rainham Road, Hammersmith, W6

Gained extensive experience in marketing communications, producing Direct Marketing material with
promotions and press communications to strengthen campaigns.
Clients Included: Coca Cola, Heinz (Soup, Salad Cream), Moet Hennessy (Grand Marnier, Hennessy XO), Premier Hotels (Days Inn, Howard Johnson), Scottish & Newcastle, Turkish Tourist Board.

May 1997 - May 1998: Travelling
I took a year out to travel Australia, Indonesia and Thailand. I spent my time meeting amazing people, discovering new cultures, trying out various extreme sports as well as working in a number of casual jobs including the obligatory fruit picking!

February 1993 - May 1997: Junior Art Director
Communicator One, Boundary St. E1

Creating promotions, instore POS, trade communications and staff incentives within a more traditional
Sales Promotion agency.
Clients Included: Abbey (Santander), Visa, Britvic (Britvic Orange, Pepsi, Robinsons, R Whites, 7 Up), Cadbury’s, IDV Drinks (Malibu, Archers), Mars (Bounty, Snickers, Opal Fruits (Starburst)).

Education
2001 - 2002, AS Level English Literature
Pass level: B
A home study course through Colchester Institute, Essex
1990 - 1992, BTEC OND Graphic Design
Colchester Institute School of Art and Design, Colchester, Essex
1985 - 1990, 9 GCSE’s
Pass levels: 6 grades A-C
Tabor High School, Braintree, Essex

Work References:
Can be supplied upon request.
For more information please see the About page.